B2B Demand Generation Basics A Refresher for Every Marketer

B2B Demand Generation Basics: A Refresher for Every Marketer

When you are aiming to help your customers connect with your brand, the term “demand generation” often comes up. At its core, B2B demand generation encompasses a variety of marketing activities designed to create interest and drive engagement with potential customers. By effectively employing demand...

iTech Series Fireside Chat with Kayla Drake

Field Marketing Behind the Scenes – A Conversation With Kayla Drake From Apollo.io

Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla shares her insights on orchestrating successful field marketing initiatives that drive engagement and pipeline acceleration. S...