In this interview, Senior Marketing Manager Suzy Krohn shares insights from her experience leading demand generation and digital marketing initiatives across leading technology companies. She discusses the evolving role of marketing in driving revenue growth, strengthening GTM alignment, leveraging ...
Every customer interaction—whether it’s a click, ad view, or email open—contributes to their path to purchase. But with so many touchpoints influencing decisions, how can marketers know which ones drive conversions? Multi-Touch Attribution (MTA) offers a solution by assigning value to each step in t...
