Shalini Karthikeyan, Senior Lead, Revenue Marketing APAC at Shopify, shares her perspective on building revenue-focused GTM strategies across APAC. She explores how to balance global consistency with local relevance, align marketing and sales, scale authentic personalization with AI, measure true ma...
Marketing leaders are under increasing pressure to demonstrate measurable business impact while managing tighter budgets and rising customer expectations. Improving marketing ROI requires more than launching additional campaigns. It demands smarter decisions about where to invest, who to target, and...
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career spanning corporate leadership, agency experience, and entrepreneurship. From building award-winning campaigns to leading EMEA B2B marketing, he discusses balancing g...
In this interview, Senior Marketing Manager Suzy Krohn shares insights from her experience leading demand generation and digital marketing initiatives across leading technology companies. She discusses the evolving role of marketing in driving revenue growth, strengthening GTM alignment, leveraging ...
Every customer interaction—whether it’s a click, ad view, or email open—contributes to their path to purchase. But with so many touchpoints influencing decisions, how can marketers know which ones drive conversions? Multi-Touch Attribution (MTA) offers a solution by assigning value to each step in t...