Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, shares her decade-long journey across agency and corporate marketing. She discusses scaling global demand generation, orchestrating ABM, aligning sales and marketing, leveraging data for measurable impact, local...
Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares her cross-industry journey spanning B2C and B2B roles at Rocket Internet, Zalando, and HubSpot. She discusses uniting brand and demand, driving personalization through AI, navigating DACH market complexities, building customer-first...