In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, cross-functional alignment, and measurable business outcomes. She also explores scaling global ...