Dawn Liu, APAC Field Marketing Lead for IBM’s Data & AI portfolio, shares her journey from digital, social, and event marketing to leading integrated field and ecosystem campaigns. She discusses driving customer-centric engagement, leveraging AI for smarter targeting, aligning cross-functional r...
B2B product marketing is the backbone of business growth, helping companies position their products, communicate value, and drive conversions. Unlike B2C marketing, which targets individual consumers, B2B marketing focuses on engaging decision-makers within organizations. This means longer sales cyc...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this conversation, he delves into his leadership principles, the critical components of GTM success in complex, multi-region environments, s...
The Storyteller’s Playbook: How to Build Enduring Brands in the AI Era. In this episode, we sit down with Wallis Mills, a seasoned marketing leader with nearly 25 years of experience crafting compelling narratives for some of the world’s most innovative brands, including NVIDIA, Intuit, and no...