What is Product Marketing In-Depth Breakdown in B2B Marketing

B2B Product Marketing: An In-Depth Breakdown for 2025

Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. With numerous options vying for attention, the real challenge lies in clearly communicating your product’s unique value proposition and distinguishing it from...

iTech Series Unplugged Interview with Manpreet Kour

iTech Series Unplugged Interview with Manpreet Kour, Director, Experiential Marketing at Cvent

Manpreet Kour, Director of Experiential Marketing at Cvent, shares how she aligns marketing with GTM objectives, leverages tech solutions, collaborates with sales and customer success, and integrates AI to drive B2B SaaS growth across EMEA and APAC. Manpreet, it’s fantastic to have you on this...