Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...
Michelle Slevin, Head of Marketing for UK & Ireland at Workato, shares her 20+ year journey across Oracle, Ericsson, Indeed, and Bank of America. She discusses driving growth through customer-centric marketing, scaling global demand generation into regional impact, balancing personalisation with...
Aug 19
Global Strategy, ABM, and Sales Alignment: Mariie Vélez on Driving Measurable Marketing Impact
Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, shares her decade-long journey across agency and corporate marketing. She discusses scaling global demand generation, orchestrating ABM, aligning sales and marketing, leveraging data for measurable impact, local...
Surbhi Sharma, Global Campaigns Lead at Thoughtworks, shares her journey leading global campaigns and ABM initiatives across regions. She dives into the art of balancing global consistency with regional relevance, aligning strategy with execution, and leveraging AI, data, and collaboration to drive ...