Marcelo Flores, Global Growth Marketing Leader at GoCardless, shares his journey from PR in Bolivia to driving B2B SaaS growth across global markets. He dives into customer-centric marketing, cross-functional alignment, the power of segmentation, practical ABM strategies, and how AI, trust, and educ...
Sharon Tan, Head of APAC Field Marketing at Oracle Financial Services, brings over 17 years of B2B marketing expertise across cloud, SaaS, and FinTech. Discover her insights on the evolving role of marketing in GTM, integrating impactful campaigns, blending brand with demand, navigating the complexi...