Giulia Sinatra, Field Marketing Manager, Australia & New Zealand at Cloudflare, shares her perspective on building revenue-focused marketing programs across diverse markets. She explores how to align sales and marketing, balance brand and demand, measure campaign impact, leverage AI responsibly,...
These days, marketing is often seen as a purely digital practice, focused on emails, social media, and search. While digital and conversational marketing dominate much of the sales cycle, real-world interaction still plays a critical role. Field marketing bridges this gap by taking proven marketing ...
In this edition of the interview series, Samer Mihyar, Field Marketing Manager at Snowflake, shares practical insights on transforming field marketing into a strategic growth driver. From building a pipeline and aligning marketing with sales to balancing global strategy with local relevance and leve...
In this exclusive interview series, Nicki Wells, Senior Director of International Field and Channel Marketing at Absolute Security, shares insights from two decades in enterprise marketing. She explores the balance between global strategy and local relevance, the shift toward business-outcome-driven...
May 11
Global B2B Marketing in Transition: Amélie Cazajous on Strategy, Scaling, and Revenue Impact
In this interview, Amélie Cazajous, Senior Manager, Field Marketing at Jamf, shares insights from 15+ years in global B2B marketing across industries and regions. She discusses balancing global strategy with local execution, driving revenue-focused demand generation, aligning cross-functional teams,...