Event marketing is a powerful strategy that allows businesses to engage directly with their audience, enhance brand awareness, visibility, and drive sales. In today’s fast-paced market, live events like trade shows, event marketing conferences in 2025, and product launches play a crucial role in est...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. However, the landscape is changing. The rise of digital technologies and shifting consumer behaviors demand a more integrated, t...
By
Saakshi Jain
Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla shares her insights on orchestrating successful field marketing initiatives that drive engagement and pipeline acceleration. S...
Aug 22
iTech Series Unplugged Interview with Manpreet Kour, Director, Experiential Marketing at Cvent
Manpreet Kour, Director of Experiential Marketing at Cvent, shares how she aligns marketing with GTM objectives, leverages tech solutions, collaborates with sales and customer success, and integrates AI to drive B2B SaaS growth across EMEA and APAC. Manpreet, it’s fantastic to have you on this...