Building sustainable growth requires more than generating leads. Meet Connie Sellaro, Head of Marketing, ANZ, at Asana, who shares her insights on building go-to-market strategies that deliver sustainable revenue growth. She discusses sales and marketing alignment, revenue-driven field marketing, en...
In this edition of the interview, Mona Lolas, Marketing Director APAC at Apptio, an IBM company, shares her insights on building GTM strategies that drive growth. She discusses segment-specific approaches, customer-centric revenue models, balancing brand and pipeline, leading regional transformation...