In this exclusive interview, Gokul Suresh, Head of Demand Generation at Whatfix, shares insights on scaling demand generation, building field marketing systems, and measuring impact beyond MQLs. He discusses evolving marketing playbooks, aligning with sales, and creating programs that drive pipeline...
Mar 11
The Rise of the Growth Architect: How Modern CMOs Are Building Unified Enterprise Marketing Engines
Enterprise marketing leadership is entering a new phase. Buying environments are becoming more complex, ecosystems increasingly shape how solutions are adopted, and commercial accountability is moving closer to the marketing function. In this conversation, Suraj Atreya, Enterprise Marketing & Go...