Enterprise marketing leadership is entering a new phase. Buying environments are becoming more complex, ecosystems increasingly shape how solutions are adopted, and commercial accountability is moving closer to the marketing function. In this conversation, Suraj Atreya, Enterprise Marketing & Go...
Rashmi Nambiar, Marketing Leader for Developer Growth Programs at AWS, shares her journey from classical marketing foundations to building community-powered growth at a global scale. In this interview, she explains how trust-driven developer ecosystems work, why Business-to-Developer (B2D) marketing...