Kenny Lee, a Marketing Expert, Consultant and Go-To-Market Leader with 25 years of experience, shares his insights on driving business transformation and aligning marketing with sales and product functions to achieve impactful growth. Kenny, it’s wonderful having you on this interview series. ...
In the fast-paced world of B2B tech marketing, where innovation drives competition and attention are at a premium, crafting compelling content for lead generation campaign is paramount. This rings especially true in the dynamic landscape of the tech industry, where businesses strive to differentiate...
Jul 03
iTech Series Unplugged Interview with Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo
Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo, discusses the complexities of GTM strategy, partner marketing, budget efficiency, the marketing technology stack, and more. Natalia, we’re delighted to have you for this interview. Can you tell us about your journey as a marketing exp...
In today’s competitive B2B market, generating leads and converting them into potential consumers is a challenge for marketers. Marketers can find new ways to reach their potential customers through account-based marketing strategy. ABM offers a strategic solution by allowing businesses to buil...