Over the past two years, the B2B go-to-market strategy has undergone a fundamental shift. What once drove campaigns and activity metrics now defines systems, alignment, and measurable revenue impact. Marketing is a core driver of pipeline, growth, and customer value. Through interviews with global m...
The modern B2B buyer journey is no longer linear or seller-controlled. Today’s buyers conduct extensive research, compare vendors, and form strong opinions long before engaging with sales. With multiple stakeholders involved and digital touchpoints influencing every decision, marketers must have a d...
In this exclusive interview, Gokul Suresh, Head of Demand Generation at Whatfix, shares insights on scaling demand generation, building field marketing systems, and measuring impact beyond MQLs. He discusses evolving marketing playbooks, aligning with sales, and creating programs that drive pipeline...
