Kimberly Wilhelm, AI & Cloud Field Strategy & Programs Lead at Cloudera, shares insights on measuring GTM performance, building effective demand generation campaigns, improving lead quality, and strengthening marketing-sales alignment. She also explores the evolving role of AEO, GEO, and AI ...
Many B2B marketing teams focus heavily on generating immediate pipeline, often prioritizing short-term campaigns over long-term brand building. While demand generation drives leads and revenue, relying solely on bottom-of-funnel tactics can increase acquisition costs and limit future growth. Sustain...
