Over the past two decades, B2B performance marketing has become a crucial strategy for companies aiming to connect effectively with their target audience. The main advantage of digital performance marketing lies in its ability to execute highly targeted campaigns with clear, measurable ROI, which is...
Aug 05
iTech Series Unplugged Interview with Armando Diana, Director of Product Marketing at Fortinet
Armando Diana, Director of Product Marketing at Fortinet, shares insights on go-to-market strategies, aligning marketing with sales, product value propositions, revenue growth, sales enablement, and more. Armando, thank you for joining us on this interview series. Could you tell us a bit about yours...
