iTechSeries Unplugged Interview with Majd Al Jayyousi

Driving Revenue and Customer Success: A Conversation with Majd Al Jayyousi from CM.com

In this interview, Majd Al Jayyousi, Senior Marketing Manager at CM.com, shares her insights on navigating the tech industry’s revenue-driven marketing initiatives, aligning marketing with sales and customer success, and deploying AI-driven, hyper-personalized experiences for seamless customer...

ROI-volution Evaluating How Campaigns Drive Profit and Cash Cows

ROI-volution: Evaluating How Campaigns Drive Profit and Cash Cows

Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely about the immediate sparkle they generate, but to evaluate how these campaigns translate into tangible business...

iTech Series Unplugged Interview-Dalia Mansour

Driving Revenue and CXM: A Conversation with Dalia Mansour from Sprinklr

Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She offers her perspectives on aligning marketing with revenue goals, driving innovation, and leadership. It’s great to have you on th...

iTech Series Unplugged Interview with Melissa Vadasserril

Crafting Effective Product Marketing and GTM Strategies with Melissa Vadasserril from Justworks

Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans, and the importance of cross-functional collaboration in achieving successful produ...

Interview with AlMoatassem Abo Elhamaiel

Building Brands and Driving Revenue With AlMoatassem Abo Elhamaiel from Lenovo

AlMoatassem Abo Elhamaiel, Head of Marketing MEA Motorola at Lenovo, shares his journey from SEO to leading digital strategies, offering insights into performance marketing, balancing revenue goals, AI-driven personalization, brand building, and the shifting dynamics of customer engagement. Elhamiel...