Shaleen Dhrobra, Head of Marketing at Amazon Web Services (AWS) with experience across enterprises and high-growth startups, shares how she has shaped marketing into a brand-to-revenue growth engine. She discusses balancing short-term revenue with long-term brand building, leveraging AI for creativi...
What if you could see the future of your B2B business? Predictive analytics makes that possible. This technology moves companies beyond simply reacting to past events and gives them the power of foresight. By applying statistical algorithms and machine learning to historical and real-time data, busi...
Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, Adam shares his 15-year journey from tech to product marketing and explores the art of balancing global and local GTM strategies. He reve...