Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning data into business decisions, strengthening cross-functional alignment, scaling marketing with innovati...
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and growth-focused strategies. From balancing brand building with demand generation to leveraging AI, customer insights, and cross-f...
Bella Lai, Marketing Lead for Legal & Corporates in Southeast Asia at Thomson Reuters, shares her journey from conference producer to B2B marketing leader, shaping the full buyer journey across AI and SaaS solutions. She reflects on building confidence-driven marketing, aligning events with broa...