iTech Series Fireside Chat Episode 3 – Len Augustine

Get ready for an insightful journey into the world of marketing leadership from an industry veteran. In this episode, we are delighted to welcome Len Augustine. Len is the APJ Vice President & Head of Corporate Marketing Regional Digital Hub (GDC) at SAP. Len talks about his four decades-long ex...

Go-To-Market Strategy

B2B Go-To-Market Strategy Checklist For 2024 And Beyond

A new market is always competitive, with many opportunities to enter and perform, although such market adventures always come with potential risks. Expanding beyond your current market presents challenges, yet a meticulously crafted go-to-market strategy template guarantees success in navigating and...