Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She offers her perspectives on aligning marketing with revenue goals, driving innovation, and leadership. It’s great to have you on th...
Gaurav Gupta, a seasoned marketing leader shares his journey as a go-to-market leader, offering insights into data-driven decisions, ABM, AI integration, and the evolution of strategic marketing initiatives. Gaurav, it’s a pleasure to have you on the GTM Library. Could you tell us a bit about yourse...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) strategy, include various roles such as Implementation Engineers, Solution Architects, Pre-Sales Engineers, customer ...
By
Swetha Kolli
Get ready for an insightful journey into the world of marketing leadership from an industry veteran. In this episode, we are delighted to welcome Len Augustine. Len is the APJ Vice President & Head of Corporate Marketing Regional Digital Hub (GDC) at SAP. Len talks about his four decades-long ex...
A new market is always competitive, with many opportunities to enter and perform, although such market adventures always come with potential risks. Expanding beyond your current market presents challenges, yet a meticulously crafted go-to-market strategy template guarantees success in navigating and...
