In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) strategy, include various roles such as Implementation Engineers, Solution Architects, Pre-Sales Engineers, customer ...
Get ready for an insightful journey into the world of marketing leadership from an industry veteran. In this episode, we are delighted to welcome Len Augustine. Len is the APJ Vice President & Head of Corporate Marketing Regional Digital Hub (GDC) at SAP. Len talks about his four decades-long ex...
A new market is always competitive, with many opportunities to enter and perform, although such market adventures always come with potential risks. Expanding beyond your current market presents challenges, yet a meticulously crafted go-to-market strategy template guarantees success in navigating and...
