Atrayee Dutta, Manager, Field Marketing, India & South Asia at SUSE, shares her perspective on how field marketing is evolving into a strategic growth function. She explores revenue-focused marketing, GTM alignment, regional strategies, meaningful customer engagement, AI-powered personalisation,...
These days, marketing is often seen as a purely digital practice, focused on emails, social media, and search. While digital and conversational marketing dominate much of the sales cycle, real-world interaction still plays a critical role. Field marketing bridges this gap by taking proven marketing ...
