Jeniffer Barros, Marketing Events Manager, APAC at Staffbase, shares how successful event marketing extends far beyond attendance metrics. In this interview, she explores building measurable business impact through strategic planning, regional personalization, AI-powered efficiency, sales alignment,...
In our latest interview, Sophie Mckay, Head of Marketing, Asia Pacific & Japan at Notion, shares her insights on building globally consistent brands with local market relevance, scaling demand generation across diverse regions, aligning revenue teams for stronger business outcomes, leveraging AI...
In this edition of the interview, Mona Lolas, Marketing Director APAC at Apptio, an IBM company, shares her insights on building GTM strategies that drive growth. She discusses segment-specific approaches, customer-centric revenue models, balancing brand and pipeline, leading regional transformation...