Marketing leaders are under increasing pressure to demonstrate measurable business impact while managing tighter budgets and rising customer expectations. Improving marketing ROI requires more than launching additional campaigns. It demands smarter decisions about where to invest, who to target, and...
Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
The Storyteller’s Playbook: How to Build Enduring Brands in the AI Era. In this episode, we sit down with Wallis Mills, a seasoned marketing leader with nearly 25 years of experience crafting compelling narratives for some of the world’s most innovative brands, including NVIDIA, Intuit, and no...