B2B enterprise marketing is not simply about running larger campaigns; it is about managing complex buying journeys at scale. As businesses target enterprise accounts across industries and regions, marketers must engage multiple decision-makers, address diverse business needs, and balance personaliz...
Anjeli Jackson, ABM Strategy Manager & Platform Lead at OpenText, shares practical insights on stage-based ABM, AI, intent data, and relevance-driven personalization. She also explores sales and customer success alignment, revenue-focused ABM metrics, and how marketers can build, prove, and scal...
Min Erh MAH, Senior Director, JAPAC Marketing at Palo Alto Networks, shares her perspective on building impactful B2B marketing strategies across diverse and dynamic markets. She explores regional localisation, ABM, cross-functional GTM alignment, AI-powered personalisation, and the metrics that con...