In B2B marketing, the quest for perfecting marketing strategies and solutions is unending. Various technological tools have been utilized to enhance the effectiveness of marketing approaches. One approach gaining significant traction is the implementation of artificial intelligence-based personaliza...
Amber Bogie, Director of GTM & Account-Based Innovation at GoTo, shares her marketing journey, GTM expertise, and insights for fostering better collaboration within revenue teams. Welcome, Amber! You’ve had a fascinating journey in marketing. Tell us how those experiences have shaped your ...
In today’s competitive B2B market, generating leads and converting them into potential consumers is a challenge for marketers. Marketers can find new ways to reach their potential customers through account-based marketing strategy. ABM offers a strategic solution by allowing businesses to buil...